AIGA Get Out the Vote 2020

Submitted By: Amber Osborne

Chapter: Los Angeles

Artist Statement: Regardless of your political affiliation, exercising your right to vote is vital to a strong America. Keeping with the tradition of civic art from earlier decades in American history, these posters to remind us all to vote. The posters focus on the theme of "Be American" since voting is one of the most American things we can do. The "Be..." statements are for all who encounter the pieces, will be reminded to be their best selves, by voting.
1. Our nation is so diverse and it's important that every American feels they can make a difference. BE HEARD illustrates the different voices using different fonts or voices. When enough of us use our voices, the message will be heard.
2. This image is a take on the 'Soviet-era propaganda' aesthetic that has become a touchstone in modern art. The right facing profile of the "plus" signs stands in for the chiseled faces of recruits commonly used in these posters and the primary red. The dexter angle creates an uplifting sensation of movement. This image is intended to accelerate beyond the good intentions of the previous poster and stimulate action.
3. Planning is key to ensuring action. This poster moves beyond voter registration and urges the audience to evaluate options and make a plan for how they will vote. Keying off the statement "Be Prepared" which is the Boy Scout Motto the visuals simulate merit badges that a Boy Scout might earn, and convey a sense of participation to the audience.

BE AMERICAN VOTE 01: Download Poster | Download Postcard | Download Billboard | Download Social Square

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By downloading this poster, postcard, billboard, social square, you agree to use it in its entirety, unaltered and not for commercial purposes of any kind; any reproduction of it must include full credit to the designer and AIGA Get Out the Vote. Any variation from this policy must be documented in writing from the designer and AIGA. When sharing on social media, please tag the designer and @AIGADesign with the hashtags #AIGAVote and #GetOutTheVote.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

This work is part of the AIGA Get Out the Vote, AIGA’s Civic Engagement Initiative.

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